So there’s a new Katy Rose song. The upload date says April but I’ve been shit at keeping up lately so I just discovered it days ago.
Katy who, you ask? Well, in the early-to-mid aughts record labels scooped up every “edgy” young female musician they could get their hands on in an attempt to cash in on the success of Avril Lavigne. There was Fefe Dobson. Skye Sweetnam. Ashlee Simpson. Amy Studt. Sarah Hudson. Lillix. Bonnie McKee. Alexandra Slate. Etc.
And then there was Katy Rose, whose debut album Because I Can (2004) was the best the lot ever produced. Despite this, and despite a huge promotional push that included a memorable appearance on TRL, a “Next Big Thing!” article in Blender magazine*, soundtrack placement in the movie Mean Girls**, a nationally televised commercial campaign for Cingular Wireless, and a coveted slot opening for the incomparable Liz Phair on tour, Katy’s career never really took off. While her first single, "Overdrive," was put into regular rotation on MTV, I only saw her second, "I Like," once, on Fuse’s Oven Fresh. And at the time, I watched a shitload of music programming. (Incidentally, the only available copies of “I Like” on YouTube were ripped from that same source.)
In 2007, Katy released Candy Eyed. Though I liked the album, its more playful, experimental nature left me feeling a bit cheated. Since then, Katy has occasionally jumped on social media to promise her fans new music in the near future, but she’s done this so many times with nothing to show for it that I stopped putting faith in these announcements long ago. The “real” sequel to Because I Can became my Detox, my Smile, my Chinese Democracy, though relief occasionally arrived in the form of leaks of unreleased material.
But now it’s 2014, and there’s a legitimately new Katy Rose song, with a music video and everything! “Do It Again” isn’t the best song I’ve heard this year. Katy’s poetic ambitions have dimmed a bit, and she’s picked up some of contemporary pop’s worst tendencies, including monotonous repetition and filler “oh oh”s. But the song has a killer bass line, and the general sound is this great balance between the grungy and the ethereal that is so distinctly, satisfyingly Katy.
The video comes with zero context, so I’m not sure if a new album is on the way. But hopefully it’s a sign of more to come.
(* Of course, back then there was like three or four of these articles per issue, but still)
(** “Cady, do you even know who sings this?” “Um, the Spice Girls?” “I love her. She’s like a Martian!” OH YEAH? WHY DON’T YOU NAME THE SINGER, REGINA GEORGE? GO AHEAD AND THINK ABOUT IT, I’LL WAIT)
***Update*** The music video has been taken down. Here’s an audio stream.